Free tool
Threads character counter.
A Threads post can be up to 500 characters. Paste yours to count it the way Threads does.
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500 left
How it counts
How Threads counts characters.
Letters and spaces count 1 each, but each emoji counts its size in bytes: usually 4, and more for emoji built from several pieces.
- A simple emoji such as 🌙 counts 4.
- A family emoji or a flag counts every byte it’s made of, which can be 25 or more.
- Links count their full length.
| Example | Text | Counts as |
|---|---|---|
| A word | Hello | 5 |
| Accented | Café | 4 |
| An emoji | 🌙 | 4 |
| A family emoji | 👨👩👧👦 | 25 |
| A flag | 🇨🇦 | 8 |
| Japanese | 日本 | 2 |
| A link | https://example.com/spring-sale | 31 |
Limits
Threads post limits.
Text is only part of it. These are the limits a Threads post has to fit, as SocialHelper checks them.
Source: Threads API reference ↗ Posting to Threads with SocialHelper: Threads integration
- Text limit
- 500 characters, counted as described above
- Text
- Optional
- Images per post
- 20
- Videos per post
- 20
- Images and video together
- Allowed
- Image formats
- JPG, PNG
- Largest image
- 8.0 MB
- Video formats
- MP4, MOV
- Largest video
- 1.0 GB
FAQ
About the Threads limit
What is the Threads character limit?
A Threads post can be up to 500 characters. Letters and spaces count 1 each, but each emoji counts its size in bytes: usually 4, and more for emoji built from several pieces.
Do emoji count as one character on Threads?
Not always. A moon emoji (🌙) counts 4, and a family emoji (👨👩👧👦) counts 25.
Do links count toward the limit?
Yes. A link counts its full length, so a 31-character link uses 31 characters.
Is my text sent anywhere?
No. The counter runs in your browser, and nothing you type leaves this page.
Why do counters disagree?
Many counters count every symbol as 1. Threads doesn’t, so their number can be off for emoji, links or other scripts. This one uses the same counting code SocialHelper runs before it posts to Threads.
Does SocialHelper check this before posting?
Yes. Every post is checked against these limits for each account before it goes out. If anything doesn’t fit, nothing is posted and you see every problem at once.
Post to Threads, checked first.
SocialHelper is invite-only during early access. Join the waitlist: the first 100 people to sign up get a Founding account with higher limits, free for 12 months.